CL Charlie Lacny
Story Why Join Is This You FAQ
Mission Building 100 Leaders By 2026

Build a Business That Gives YouFinancial Freedom.

Join a team of ambitious young entrepreneurs. Get leads, live coaching, proven systems,
and one-on-one mentorship while building a business with uncapped earning potential.

We'll coach you live, on every call, until you can close on your own.
$0
Monthly Team Production
0
Active Agents
$0
Charlie's First Year
0
Built From Scratch
Watch The Video Below
Not everyone is accepted. Reviewed personally.
Before You Watch

Why listen to Charlie?

Two years. One decision to give it a shot. Here's the short version.

⚾
Baseball injury
A shoulder injury ended the playing career he'd built his whole life around.
?
Thought it was a pyramid scheme
A friend brought it up. His first reaction was that it sounded fake.
$
$40K his first month
He gave it one shot with nothing to lose. The number changed everything.
✕
Quit chasing money
Once the money proved out, he realized this was never really about the money.
↑
Started building leaders
He shifted from selling policies himself to developing the people selling them.
★
50 agents, $700K/month
Two years in, built from scratch, one decision at a time.
VSL (4 min)
Leads Provided 1-on-1 Live Coaching No Experience Needed Uncapped Commission
Like what you just watched?
Social Proof

Proof.

$700K+ a month in team production, 50 active agents, and a system built from two years of trial, error, and repetition.

Leadership
CL Team Leadership Charlie Speaking
Hear It From The Team

Before you keep scrolling, hit play.

Real agents, unscripted, talking about their actual numbers before and after joining. Swipe or use the arrows to see more.

Charlie

"I genuinely don't say this to flex, but to show you what's possible when you grind for a year. If I can inspire one person to chase their dream, this video served its purpose."

Charlie Lacny
20 Years Old → $70K+ Personal Month (March)
Alvin

"I went from making 5K a month to 30K my second month in the business."

Alvin
Corporate B2B Sales → $30K/mo (Month 2)
Ben

"As a team we did $150,000 in annual premium last month. That put me at about $25K for June."

Ben
Building Fences / College → ~$25K/mo (10 Mos In)
Collin Yackle

"Two years in, I'm making about $50,000 a month, producing 60 to 70K."

Collin Yackle
Worked With His Dad → $50K/mo (2 Yrs In)
Cullin

"Within 3 months of coming here, I wiped out all my credit card debt and got my own apartment."

Cullin
College Athlete → Door-to-Door → Debt-Free In 3 Mos
How It's Built

A performance-based career built on real structure

I.

Proven Sales System

You're not figuring this out alone. Leads, a word-for-word script, and live one-on-one coaching on real calls are all built into one system, so you spend your time selling, not guessing.

  • Leads provided, not purchased
  • Word-for-word script
  • Live coaching on real calls
II.

Faith-Driven Culture

A team rooted in values, not just numbers. Charlie treats this as his ministry as much as his business, and it shows in how the team pushes each other and how clients get treated.

  • Team accountability, not just quotas
  • Faith-driven mentorship
  • Zero tolerance for shady sales tactics
III.

Real Mentorship

You'll never have to figure it out alone. Direct access to Charlie and his managers, on live calls together, coaching fed to you in real time, until you can run it yourself.

  • 1-on-1 onboarding with a leader
  • Live call coaching, in your ear
  • Direct access to Charlie's managers
IV.

No Ceiling

Build a career where your effort finally determines your income. 100% commission, fully uncapped. Stay an individual producer or build a team of your own, that part is completely up to you.

  • 100% commission, uncapped
  • Team-build path for leaders
  • Your pace, your decision
The Path

What your first 90 days look like

A general path once you're accepted. Your mentor sets the exact pace with you.

1
Day 1Licensing Process Starts
We start the paperwork with you immediately, no waiting around.
2
Week 1Training
Scripts, systems, and the fundamentals, taught directly by your mentor.
3
Week 2First Appointments
Real leads, real calls, with someone coaching you through it live.
4
Month 2Live Coaching
More reps, more feedback, until the script starts to feel natural.
5
Month 3Closing On Your Own
You're running calls solo, with your mentor still in your corner.
Ready to start your own 90 days?
What You're Actually Joining

This is what Charlie actually sells

Not a sales job. A community that pushes you to become the best version of yourself.

Charlie's team
This is the team you'd be joining.
Not a stock photo. Not a Zoom call. A real room full of people building the same thing.
Coaching
Events
Competition
Networking
Team Calls
Faith
Daily growth habits

Daily Growth Habits

We start by investing in ourselves so we can show up with the right mindset, discipline, and energy every day.

Strategy sessions

Strategy Sessions

Every week we break down real sales, solve challenges together, and learn from leaders who have already built successful businesses.

The People You'd Be Joining

Meet your future team

Real agents, real backgrounds. This is who's already on the team.

Alvin Williams
Alvin Williams
Real Estate · 22
Benjamin Jacob and Josiah Faucher
Benjamin Jacob & Josiah Faucher
College, Studying Business · 21 & 22
Gavin Johnston
Gavin Johnston
Amazon FBA · 21
Is This You?

This isn't for everyone. That's the point.

Who This Is For

  • ✓ 19–29 years old
  • ✓ Located in the US
  • ✓ Competitive mindset
  • ✓ Athletic background preferred
  • ✓ Sales experience is a plus
  • ✓ Wants uncapped income
  • ✓ Coachable

Who This Isn't For

  • ✕ Looking for a guaranteed salary
  • ✕ Doesn't like sales
  • ✕ Wants to get rich quickly
  • ✕ Doesn't take coaching
Let's Address It Directly

You're probably thinking...

"This is probably a pyramid scheme."

It's not. Pyramid schemes make their money from people paying fees to join or from recruiting friends and family. We make our money off an actual product, life insurance, sold to real customers. No fee to work with us, and you're never required to sell to people you know.

"I've never sold anything in my life."

Neither had most of the team. You get a script, real leads, and someone coaching you live on real calls until you don't need the script anymore.

"I'm not the outgoing, salesy type."

Good, most people who succeed here aren't either. This isn't about being loud. It's about being coachable and consistent. The system does the heavy lifting.

"I don't know anything about insurance."

You're not expected to. You're trained from scratch and walked through licensing once you're accepted.

"Honestly? I'm scared to try."

That's normal, and it's usually a good sign. Charlie felt the same way before his first month. The call isn't about pressure, it's about answering your questions directly.

Charlie Lacny
"The call isn't about pressure. It's about answering your questions directly."
Why People Join
" If you're tired of wondering whether your current job will ever get you to the life you actually want...
Multiple five-figure income potential
Freedom over your schedule
Leadership development
Business ownership
Faith-driven mentorship
Personal growth
Charlie Lacny Charlie Lacny
Charlie's Story

From a career-ending injury to leading a $700K/month team

There's a version of this where the injury just becomes an excuse. It didn't. No backup plan, no direction, and an offer that sounded fake enough to walk away from. He almost did.

⚾
Career-ending injuryBaseball was the plan, until it wasn't.
Didn't know what came nextNo backup plan, no direction.
A friend brought up insuranceHis first reaction: this sounds fake.
Gave it one shot anywayFigured he had nothing to lose.
$40,000 in his first monthThe number that changed everything.
Went all inStopped chasing money, started building.
50 agents, $700K/monthNow helping others change their story too.

His mission stopped being about the money a long time ago. It's building leaders, not just selling insurance, using this business as his platform to grow people spiritually, financially, and personally.

Charlie Lacny Founder, this team
Why Him, Specifically

Why Charlie?

Plenty of people will recruit you. Here's what's actually different about doing this with him.

Some mentors teach sales.
Charlie stays on the phone until you can close one yourself.
Most agencies leave you to figure out licensing alone.
Charlie walks every new agent through it personally.
Most leaders never tell you where they started.
Two years ago, Charlie was exactly where you are right now.
Proof In The Numbers

Real Production. Real Results.

See what our team is actually doing.

We don't just talk about building a business. We track production, celebrate wins, and give our agents the systems and accountability to grow.

  • ✓ Mentorship
  • ✓ Daily Support
  • ✓ Proven Systems
Team production dashboard
📈 Team Production Dashboard
🤝 Real Agents. Real Policies.
🎯 Built on Accountability & Growth
Before You Ask

Common questions

No. Most people who join have zero insurance background. We train you from scratch and mentor you until you can run the system on your own.

Not to apply. Getting licensed is part of onboarding once you're accepted, and we'll walk you through exactly what that involves and how long it takes.

No. Leads are provided to you as part of the system, along with a word-for-word script and live coaching on real calls.

Income is 100% commission-based and uncapped. What you make depends on your effort and coachability, not a ceiling we set. What we can tell you is what the system has already produced: a team doing $700K+ a month across 50 agents.

This is treated like building a real business, not a side hustle. Expect real hours, especially while you're learning the system. Exact expectations get set with your mentor once you're in.

What Happens After You Apply

Reduce the guesswork. Here's the entire process.

Very few recruiting processes lay this out. We do, because we're not trying to fill seats, we're trying to find the right people.

1
Apply
Takes about 5 minutes.
2
We Review It
Every application read personally.
3
Instagram Review
We check who you are before a call.
4
Interview
Live call with Charlie or a manager.
5
Offer
If it's a fit, you're invited to join.
6
Licensing
Walked through it step by step.
7
Training
Scripts, systems, live coaching.
8
First Sale
With someone in your ear the whole time.
Read This Before You Apply

Can You Keep Up?

This isn't for people looking for a comfortable job. It's for people willing to outwork the average person for a few years, so they don't have to live an average life forever.

The right people will lean in. The wrong people will leave. That's exactly what we want.

One More Thing

What Happens If You Never Apply?

Nothing changes on its own. Here's the honest version of both paths.

Stay Where You Are
Join Charlie's Team
Same routine
New opportunity
Limited income growth
Performance-based income
Learn on your own
One-on-one mentorship
Wonder "what if?"
Build toward long-term freedom

One decision creates two very different futures. Which one are you choosing?

Quick Check

See Your Fit Score

5 quick questions. Takes about 30 seconds.

Question 1 of 5

What's your current situation?

How do you handle rejection?

Are you coachable?

What's your relationship with hard work?

Why are you interested in this?

Your Potential Fit
0%

Because Charlie coaches agents personally, we only bring on a limited number of new people at a time. If you aren't accepted now, you're welcome to apply again later.

This Could Be The Decision That Changes Everything.

Five years from now, you won't remember scrolling this page. You'll remember whether you took the opportunity in front of you.

60-second application. Reviewed personally.